Hygeia
Designing A mobile app to help parents raise healthy babies
My Role
UX/UI Designer
Team
1 Product Manager
1 Engineer
Company Stage
Pre-Seed
The problem
Hygeia is a renowned medical company specializing in the development of hospital-grade breast pumps that are specifically designed for personal use.
Although Hygeia has garnered acclaim for its industry-leading breast pumps, the company recognized the need to enhance its digital presence and cater to its vast user base. To address this, they embarked on a mission to create a mobile application that would not only augment their digital footprint but also resonate with their loyal customers.
The Solution
With these valuable insights in hand, I crafted a modern and visually appealing platform that seamlessly integrates functionality and aesthetics. It is currently available on both the iOS and Google Play stores, with a rapidly growing user base of over 10,000 daily active users.
Bringing Hygeia to life
I designed Hygeia to empower parents with knowledge, allowing them to make informed decisions that align with their parenting values and goals. Hygeia is more than just a mobile application – it is a lifeline for parents, offering a comprehensive and intuitive platform that addresses the multifaceted needs of early parenthood. With its wealth of resources, trackable features, and supportive community, Hygeia aims to empower and guide parents on their extraordinary journey of raising a newborn.
Research
I led the designs from the ground up, conducting thorough market research to understand the needs and preferences of our target audience. This involved analyzing competitor platforms, identifying gaps in the market, and exploring emerging trends in design and user experience. Additionally, I conducted extensive user research, gathering feedback and insights from potential users through surveys, interviews, and usability testing.
Keeping Track
One of the key aspects of the Hygeia mobile application is its focus on surfacing accurate and reliable information to users.
Ensuring a newborn is fed and happy is an accomplishment in itself, but I aimed to provide parents with the ability to readily and easily manage their breast feedings, helping users to keep track of their feedings in real-time.